FOR IMMEDIATE RELEASE
3rd Annual WinterWonderGrass Music and Brew Festival at
Squaw Valley |Alpine Meadows, March 31 – April 2, 2017
Photos and B-Roll for Media Use
(Olympic Valley, Calif.) Nov. 17, 2016 – WinterWonderGrass, a sustainable, community-focused, lifestyle-driven bluegrass and craft brew experience, returns to Squaw Valley Alpine Meadows for its third year. WinterWonderGrass has established itself as the premier winter bluegrass music and brew festival in the nation, featuring 25 bands performing on four stages over three days. Performing against snowy mountains and star-filled California skies are headlining artists Greensky Bluegrass, Yonder Mountain String Band, Leftover Salmon, The Sam Bush Band, and The Infamous Stringdusters.
Additional main stage artists include Peter Rowan, Fruition, Hot Buttered Rum, The Dustbowl Revival, Everyone Orchestra featuring the WinterWonderGrass Allstars, Mandolin Orange and local Tahoe favorites, Dead Winter Carpenters. Three large heated tents, Jamboree, Pickin’ Perch and The SoapBox will flank the main outdoor stage with bluegrass artists The Lil’ Smokies, Head for the Hills, Horseshoes and Hand Grenades, Trout Steak Revival, Grant Farm and Jon Stickley Trio.
WinterWonderGrass Festival is the perfect storm of world-class bluegrass, roots and acoustic artists, craft beer and libations under the Sierra Nevada mountains. Paramount to the festival’s vision is establishing roots in a setting that incorporates on-mountain activities, environmental awareness and a love for the mountain lifestyle. Throughout the weekend WinterWonderGrass will host pop-up bluegrass jams on the majestic slopes of Squaw Valley Alpine Meadows as well as spontaneous tram jams with WinterWonderGrass artists collaborating for inspired aerial melodies. WinterWonderGrass has also made its debut in the winter lifestyle arena having been featured in the new Warren Miller film, “Here, There and Everywhere” with footage of Squaw Valley’s 2016 WinterWonderGrass festival.
“Returning to Squaw Valley Alpine Meadows and North Lake Tahoe each winter has quickly become a long anticipated tradition for the WinterWonderGrass family. Planting and growing the seeds of the festival in a community so richly immersed and protective of the stunning natural beauty and world renowned features fuels our inspiration. It’s the people of Lake Tahoe we yearn to revisit each winter, to catch up on stories, create new memories and continue to build the foundation of an authentic, locally focused and sustainable musical gathering,” says festival founder Scotty Stoughton.
WinterWonderGrass, Squaw Valley Alpine Meadows and Tahoe Food Hub team up once again to present The Tram-to-Table kick off dinner, Thursday March 30th. Attendees ride the Tram to High Camp at 8,200 feet, where they will be greeted with an intimate set by bluegrass legend Peter Rowan plus Fruition while enjoying breathtaking views of Lake Tahoe. There will be a family style dinner with locally sourced foods from Tahoe Food Hub, accompanied by a cocktail hour of beer, wine and whiskey tastings by festival partners Sierra Nevada Brewing, Long Meadow Ranch Winery and Breckenridge Distillery. There is limited capacity for this event and tickets will sell quickly. The Tram-to-Table ticket is a separate ticket with prices starting at $149.
California and Nevada craft breweries will be pouring their signature brews from 2:00 pm-5:00 pm each day in three heated beer tents. All brew tents include side stages surrounded by hay bales, patio lights, barn wood decor and whiskey barrels, the perfect space for hosting raucous bluegrass jams.
WinterWonderGrass has donated more than $40,000 to local charitable organizations focusing on music and arts education, environmental protection and disaster relief. This year the festival has aligned with local Lake Tahoe organizations The Shane McConkey Foundation, Tahoe Food Hub and Arts for Schools.
WinterWonderGrass is a community and family friendly event with a colorful kids’ zone including face painting, hula hooping, acro yoga and craft creation. Children under the age of 12 are free and seniors over the age of 75 are also free.
Three-day general admission festival ticket prices start at $139 and VIP three-day tickets start at $279 for a limited time. All three-day festival tickets include a commemorative festival beer mug, three hours of beer tastings each day and live music from 2-10 pm. All tickets are on-sale at www.winterwondergrass.com.
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About Squaw Valley | Alpine Meadows
Voted 2016 ‘Best Ski Resort’ in North America by USA Today and 10Best Readers’ Choice, Squaw Valley Alpine Meadows is an internationally renowned mountain resort in North Lake Tahoe that spans over 6,000 skiable acres. The resort features slopeside lodging at The Village at Squaw Valley®, which bustles year round with nonstop events and nearly 60 bars, restaurants and boutiques. With an annual average of 450 inches of snowfall and 300 sunny days, Squaw Valley Alpine Meadows is known as the spring skiing capital as it provides one of the longest ski and snowboard seasons in Lake Tahoe. Skiers and riders of all ability levels are welcomed by over 65 percent beginner and intermediate terrain, 14 easy-to-navigate mountain zones and a custom app to make the most of every visit. Visit squawalpine.com or call 1.800.403.0206 to learn more.
About North Lake Tahoe
Lake Tahoe is a crown jewel of the Sierra. Formed approximately two million years ago, it is the largest alpine lake in North America and the second deepest in the United States. North Lake Tahoe spans two states and boasts two dozen beaches, twelve ski resorts, hundreds of miles of biking trails, half a dozen communities, and a growing number of nationally recognized human-powered events, races and festivals. North Lake Tahoe is a 45-minute drive from the Reno Tahoe International Airport, two hours from Sacramento International Airport and just over three hours from San Francisco International Airport. Visitor information centers are located at 100 North Lake Boulevard in Tahoe City and 969 Tahoe Boulevard in Incline Village. For the latest deals, check out the Deals tab on dev.gotahoenorth.com.
Press Contacts:
Jennifer Brazill
WinterWonderGrass Festival
(415) 871-3253
jennifer@bonfirentertainment.com
Liz Bowling
The Abbi Agency for North Lake Tahoe
(303) 726-7104
